Brand: BEAUTY FRIEND
Graphic Design: Le Chi
Design Director: Bao Nguyen
This is an online Korean cosmetics shopping website developed by Tripath VN company under Tripath Korea group.
The logo is part of a campaign to change the brand’s identity. In the logo, I used a typeface designed inspired by Korean hangul letters and modern culture in Seoul, suitable for a cosmetics brand for young people like Beauty Friend. Neat letter design helps shorten the length of letters but still ensures visibility, readability, and good display on printed products and common electronic screens. In addition, communication products are also designed to comply with the concept of the logo and the nature and image of the brand.
![[MASTER PROJECT] LOOP & LEAP](https://indestudio.blog/wp-content/uploads/2026/02/gemini_generated_image_4yvk9c4yvk9c4yvk.png?w=1024)
Le Chi 