founder / Owner / Stylist / Curator: Le Chi
Model: Le Chi
Graphic Designer / Social Media Marketer: Le Chi
Photographer: Hoa Le
The project was started by me during COVID-19. It’s a online – based vintage store with curated Japanese & Korean vintage cloths. INDÉ STUDIO harmonizes vintage soul with a minimalist aesthetic, creating a visual identity that is both nostalgic and contemporary. The decision to establish the brand on social media was a strategic move rather than just an adaptation to the COVID-19 pandemic. By transforming the profile into a shoppable gallery, INDÉ STUDIO allows users to immerse themselves in a curated aesthetic and complete their purchases seamlessly and instantly.
![[PRODUCT PHOTOSHOOT STYLING] YOOSUN Cosmeceuticals](https://indestudio.blog/wp-content/uploads/2023/11/34fc38119707771.60a38487000f3.jpg?w=1024)
Le Chi 