Agency: Shtick
Client: Hasselt City
Design Director: Yves Hellemans
Graphic Designer: Le Chi

This is a poster design for the ‘Spring Shopping’ campaign for the city of Hasselt, Belgium. The project was executed during my internship at Shtick Design Studio in Antwerp.

The key visual features a combination of discount tags a traditional, visual cue that instantly draws attention to the campaign’s highlight: SALE. By arranging them into blossom flower shapes, the design creates a fresh, vibrant, and dynamic spring atmosphere.