QANDA BOOKS

Company: Mathpresso
Project Manager: Van Nguyen, Dawn Pham
Content Editor: Michael Nguyen
Illustration: X.Lan, Thùy Cốm
Cover Design: Cuong Nguyen, Le Chi, Tho
Layout Designer: Le Chi
DTP: Le Chi, May Bui

QANDA (standing for ‘Questions and Answers’) is the flagship brand of Mathpresso, a leading EdTech company from South Korea. QANDA is an AI-powered learning application that allows students to scan math problems and receive detailed solutions within seconds. It has been recognized by Google Play as one of the best educational apps in multiple countries and has raised hundreds of millions of USD from major investors such as Google, SoftBank Vision Fund 2, Legend Capital, and others. QANDA has expanded beyond just problem-solving into online tutoring (Live Class), learning communities, and especially workbook publishing, which is one of its core product lines. QANDA’s book design strategy is to create books that disrupt the monotonous designs of traditional school textbooks. The design prioritizes the use of colors, icons, and a clear visual hierarchy to create a visual and engaging experience for primary and secondary school students. Simultaneously, it animates the image of teachers to create a sense of closeness, allowing them to become a guiding voice throughout the book.