instituation: Hanoi University of Science and Technology
Logo: Nguyễn Ngọc Huy Mẫn
Graphic Designer: Lê Chi
The Asian Physics Olympiad (APhO) is an annual physics competition for high school students from across Asia and Oceania. In 2018, the event was hosted by Hanoi University of Science and Technology (HUST). The branding utilizes a multi-color palette to convey a spirit of integration, solidarity, and friendliness. The visual identity elements were developed for flexible application, bringing dynamic energy to various marketing collateral and event materials. Additionally, iconic Vietnamese architectural motifs were integrated into the design to introduce and promote the host nation’s cultural identity to participating international delegations.
![[IDENTITY/SOCIAL MEDIA/VIDEO] W-Square Cafe](https://indestudio.blog/wp-content/uploads/2023/11/97b10c120096035.60eeda45753ad.jpg?w=1024)
![[INDENTITY/VIDEO/MOTION]BEAUTY FRIEND – Korean Cosmetic eCommerce](https://indestudio.blog/wp-content/uploads/2023/11/d92e82119706419.60a37debd07ce-1.jpg?w=960)
![[WEB DESIGN] mEDISKINBYC KOREA](https://indestudio.blog/wp-content/uploads/2026/02/6648ff119708461.60a386f2a3702.jpg?w=1024)
![[PREMASTER PROJECT – APPROACH#2] PEOPLES OF VIETNAM](https://indestudio.blog/wp-content/uploads/2026/02/billboard-1.png?w=1024)
![[EDITORIAL DESIGN] Hanoi University of Science and Technology Bulletin](https://indestudio.blog/wp-content/uploads/2026/02/3c0e86119705205.60ee7bc631a67.jpg?w=1024)
![[SOCIAL MEDIA/INFOGRAPHIC] Enrollment Campaign 2018 – Hanoi University of Science and Technology](https://indestudio.blog/wp-content/uploads/2026/02/477aeb120093109.60ab54fc9c284.png?w=1024)
![[EVENT IDENTITY] hUST – aLUMNI DAY 2019](https://indestudio.blog/wp-content/uploads/2026/02/f710dd119706029.60a37c6d2d99a.jpg?w=1024)
![[PRODUCT PHOTOSHOOT STYLING] nature Queen by Sao Thai Duong](https://indestudio.blog/wp-content/uploads/2026/02/5b51d459763019.60a21abc386c6.jpg?w=600)
![[EDITORIAL DESIGN] WISPER ‘Zomer 2024’ Zine](https://indestudio.blog/wp-content/uploads/2026/02/438711515_849640960533083_2077720051455650112_n.jpg?w=1024)
![[ART DIRECTOR / STYLING] Blossom in the Kitchen](https://indestudio.blog/wp-content/uploads/2026/02/d40dba119704691.60a3768d1a12b.jpg?w=600)
![[PRODUCT DESIGN/PACKAGING DESIGN] PHIN Coffee concept](https://indestudio.blog/wp-content/uploads/2026/02/gemini_generated_image_hz0gj8hz0gj8hz0g-1.png?w=1024)
![[FOUDER/OWNER] INDÉ STUDIO](https://indestudio.blog/wp-content/uploads/2026/02/ec80f643-8a96-4cdc-a025-2f1def66432f.jpg?w=1024)
![[PROPOSAL/ADVERTISING] Spring Shopping ’24 in Hasselt CampaignProposal](https://indestudio.blog/wp-content/uploads/2026/02/gemini_generated_image_9vxe8k9vxe8k9vxe.png?w=1024)
![[BOOK DESIGN] QANDA Books Compilation](https://indestudio.blog/wp-content/uploads/2026/02/aba4c9138332111.621ba2028f81c.jpg?w=1024)
![[MASTER PROJECT/VISUAL ARTS] LOOP & LEAP](https://indestudio.blog/wp-content/uploads/2026/02/gemini_generated_image_4yvk9c4yvk9c4yvk.png?w=1024)
![[PREMASTER PROJECT/ VISUAL IDENTITY] Vietnam Museum of Ethnology Visual Identity](https://indestudio.blog/wp-content/uploads/2023/11/poster_b2-06-3.jpg?w=1024)
![[PRODUCT DESIGN] Devyt x Hanote 50-year LIMITED EDITION](https://indestudio.blog/wp-content/uploads/2023/11/16b711119925169.60efed2789a21-1.jpg?w=1024)
Le Chi 