[PRODUCT DESIGN/PACKAGING DESIGN] PHIN Coffee concept

Le Chi

Agency: Alive Communication

Brand: w Square
Creative Director: Choi Sung Won
Graphic Designer: Le Chi

This is a branding project by the parent company that Alive Communication is currently developing, with the aim of creating a coffee brand that inherits Vietnam’s traditional coffee culture. However, the product packaging is oriented toward a broader Asian cultural identity in order to better approach and suit the general tastes of consumers in the European and American markets. The packaging design draws inspiration from Asian ceramics, featuring blue glaze and gold accents, with sharp decorative patterns that evoke and reinterpret elements of nature.

*This is a conceptual proposal for the product and not the final design.

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