INSTITUTION: Hanoi University of Science and Technology (HUST)
GRAPHIC DESIGNER: lE cHI
ILLUSTRATION: lE cHI
CONTENT & PHOTO: ccpr (CENTER OF COMMUNICATION AND PUBLIC RELATION) – hust
This publication reflects the University’s strategic vision and serves as a core expression of its brand identity, developed to highlight institutional strengths and values through cohesive messaging and imagery. The design aims to convey a 60-year heritage in a modern, engaging, and professional manner. By utilizing on-site illustrations, pull quotes, and strategic data points, the layout enriches the visual experience and provides multiple points of engagement for the reader. The implementation of an 11-column grid allows for diverse content structures within a single layout, offering flexibility for main articles while easily accommodating sidebars and captions through the effective use of white space. The Lato typeface was chosen for its standard of excellence, readability, and space-saving qualities, making it perfectly suited for the fields of education and technology. Furthermore, the University’s signature red is used as a consistent accent throughout the pages, complemented by a palette of gray tones to ensure a visually comfortable and sophisticated aesthetic.







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