[IDENTITY/SOCIAL MEDIA/VIDEO] W-Square Cafe

Le Chi

Brand: W SQUARE
Agency: Alive Communication
Creative Director: Choi Sung Won
Graphic Designer: Lê Chi

Video Editing & Motion: Le Chi
Stylist: Lê Chi

Social Media content & Photo: Le Chi
Photographer: Bích Ngọc

W SQUARE is a cafe & pub with a unique Industrial style located in Trich Sai, Tay Ho, Hanoi. The identity was developed from the logo, inspired by urban nightlife. White panels on a black background like the lighted windows of buildings in the city at night; Shimmering light radiates from the pearl – an image associated with pubs and nightclubs; or the sparkling light emanating from glass cups under dim lights…

Creating an attractive social media page is an important first step for an image building strategy. Images are always taken, carefully selected and arranged for display before posting, to increase brand recognition and branding.

Space and drinks are the most important products of a coffee shop. Therefore, images on social networking sites always need to revolve around these two factors. Images of space and drinks need to choose beautiful and attractive angles. To create trust and professionalism, images must always be taken with good lighting, composition, image quality, photos with harmonious colors and ensure consistency.

Besides, each employee is the greatest brand ambassador in the eyes of customers. Before remembering the brand, customers will often be impressed by the employee’s demeanor, trust and brand love. Therefore, posting images of employees working, energetic images of employees on special days will help customers feel more connected to the brand and see the brand. like a friend.

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