
Owner / Stylist / Curator: Le Chi
Model: Le Chi
Graphic Designer / Social Media Marketer: Le Chi
Photographer: Hoa Le
The project was started by me during COVID-19. It’s a online – based vintage store with selected vintage cloths. INDÉ STUDIO harmonizes vintage soul with a minimalist aesthetic, creating a visual identity that is both nostalgic and contemporary. The decision to establish the brand on social media was a strategic move rather than just an adaptation to the COVID-19 pandemic. By transforming the profile into a shoppable gallery, INDÉ STUDIO allows users to immerse themselves in a curated aesthetic and complete their purchases seamlessly and instantly.





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