Agency: Shtick
Client: Hasselt City
Design Director: Yves Hellemans
Graphic Designer: Le Chi
This is a poster design for the ‘Spring Shopping’ campaign for the city of Hasselt, Belgium. The project was executed during my internship at Shtick Design Studio in Antwerp.
The key visual features a combination of discount tags a traditional, visual cue that instantly draws attention to the campaign’s highlight: SALE. By arranging them into blossom flower shapes, the design creates a fresh, vibrant, and dynamic spring atmosphere.
![[PERSONAL PROJECT] INDÉ STUDIO](https://indestudio.blog/wp-content/uploads/2026/02/ec80f643-8a96-4cdc-a025-2f1def66432f.jpg?w=1024)
![[MASTER PROJECT] LOOP & LEAP](https://indestudio.blog/wp-content/uploads/2026/02/gemini_generated_image_4yvk9c4yvk9c4yvk.png?w=1024)
Le Chi 